In August 2015 Ricca Terra Farms owner and viticulturist Ashley Ratcliff presented at the Australian Society of Viticulture & Oenology technical seminar in Mildura.

The question concerning Ashley was:

 “If successful brands deliver value to wine companies and companies in general, why does it appear that the grape growing community has failed to embrace this cornerstone of business.”

For more information please read his presentation Branding the Family Farm